PROJECT INFORMATION:

Project Name: The Color of Assumption

Objective: To challenge implicit bias and reshape perceptions around immigration by revealing how many iconic American success stories—often attributed to white historical figures—mirror the immigrant journeys of today's marginalized communities. The spot invites viewers to confront their assumptions, cultivate empathy, and recognize the shared humanity in the immigrant experience.

Concept: This PSA uses the power of contrast and reveal to confront bias around immigration. It begins with people of color sharing deeply personal immigration stories. The audience assumes these are their lived experiences. But in a striking turn, it’s revealed that they’re actually reading the true stories of iconic white Americans, like Albert Einstein or Andrew Carnegie. The goal is to expose the viewer’s own assumptions, challenge ingrained stereotypes, and reframe the immigrant story as a universal American story.

Delivery Target: The spot will be gifted to the first relevant organization that commits to a broadcast media buy. They will receive a :30 and :20 TV version, as well as vertical social media deliverables.

>>ACTOR INFORMATION: Please see bottom of page.

Storyboards:

Actor Information:

We are seeking non-union actors who naturally have a noticeable non-American accent*. This is intentional, as the spot explores the assumptions and biases viewers may bring to the voices they hear.

Please note: We are only casting individuals who authentically speak with an accent. No fabricated or exaggerated accents will be accepted. We will conduct due diligence to ensure the integrity of this creative choice.

Below are our ideal candidates but we are open to additional casting options!

Deadline for auditions is Friday, August 1st. Please reach out with any questions to: kevin@studiogata.com

*Somali actor can be with or without an accent.

Actor #1: Latina

Ideal Candidate: Middle-aged, with a professional presence. Must have a natural non-American accent, be fluent in English, and capable of delivering emotionally grounded dialogue.

Story Being Recounted: A person who immigrated to America as a child with their parents, escaping poverty in search of opportunity.

Casting Instructions: Please record your audition in a well-lit environment, avoiding overly harsh sunlight or shadows. Please send your audition to: kevin@studiogata.com, along with your headshot, acting resume, and current contact information. If you are a non-actor, you can skip the headshot and acting resume.

Latina Dialogue: “I came to America with my family when I was a child. We were escaping poverty—my father couldn’t find work back home. We saw so much more opportunity here. At first, everything felt unfamiliar—the language, the food, even the way people looked at us. But my parents worked tirelessly, taking whatever jobs they could to keep us afloat. Slowly, we built a life here, one sacrifice at a time. I came here for a better life.”

Actor #2: Asian Male

Ideal Candidate: 20s–40s, with a light blue-collar presence. Must have a natural non-American accent, be fluent in English, and able to deliver emotionally grounded dialogue.

Story Being Recounted: A person who came to America on a temporary visa and was later unable to return to their home country due to an oppressive regime.

Casting Instructions: Please record your audition in a well-lit environment, avoiding overly harsh sunlight or shadows. Please send your audition to: kevin@studiogata.com, along with your headshot, acting resume, and current contact information. If you are a non-actor, you can skip the headshot and acting resume.

Asian Male Dialogue: “I originally came here as a refugee on a temporary status, but the situation back home was so oppressive, I really didn’t have a choice—I had to stay. Going back would have meant risking my safety, and possibly my life. I started over with nothing, but little by little, I built a life I could be proud of. I came here for a better life.”

Actor #3: SOMALI FEMALE

Ideal Candidate: 18-30 with or without a natural accent. Must be fluent in English and able to deliver emotionally grounded dialogue.

Story Being Recounted: An individual who immigrated to the United States to escape religious persecution.

Casting Instructions: Please record your audition in a well-lit environment, avoiding overly harsh sunlight or shadows. Please send your audition to: kevin@studiogata.com, along with your headshot, acting resume, and current contact information. If you are a non-actor, you can skip the headshot and acting resume.

Somali Female Dialogue: “We came to America seeking religious freedom. Back home, we were persecuted for our beliefs. But arriving here felt like a new beginning—one filled with hope, possibility, and acceptance. We looked forward to raising our children in a place where they could believe freely. I came here for a better life.”

About the Filmmaker

Kevin Kamin is an Emmy Award-winning creative who is deeply concerned by the rise of emboldened bigotry in today’s cultural climate. Having faced discrimination throughout his life, he finds it disheartening to witness society sliding backward—where the most vulnerable continue to bear the weight of exclusion and injustice. This isn’t political. It’s about standing up for what’s right. Let’s add our voices.

Directorial Work Samples: